Building a Brand

The world population is touching 8 billion and India, a country with a population of 1.38 billion is the second most populated country in the world. The country is developing whereas making life tougher with its rapidly increasing population. Inside the country, there are so many names that compete with one other every day to get the tag of a brand. Building a brand in this country is tough and asks for a strategic and vital approach. But what should be the approach?

There is so much of platitude in the market and consumers constantly crave new inventions to have a look at. Let’s talk about two aspects here. The first aspect, where you have already two or three competitors in the market, brings up the question that how would you attract the consumers who already are consuming from a different brand, your competitor. The second aspect, where you have a new idea to publish in the market, brings up the question that how would you make people understand the use of your product.

The key is marketing. And in this time of the internet, the key is digital marketing. Invest in marketing. Have a look at the few points mentioned below to enhance your marking campaign.

• Research your target audience and tell them your story:
  First know whom you are trying to reach and then tell them how you have reached there, what is the purpose you are serving and what you have to give them that benefits.
• Pervade your slogan:
  Slogan attracts more than a name. Make your audience listen to your slogan so that they remember your name.
• Give them offers:
  Is there anyone who doesn’t seek benefits? Benefits are like a magnet and attract everyone for a purpose.
• Create stories to grab their attention:
  Make people find acquaintance with your brand name by telling them stories that are worth knowing. Video stories are more impactful and social media is the stage.
• Engage with influencers:
  Engage with social media influencers and they will take your brand name to your audience.
• Advertise smart and creative:
  Create creative ads which people like to see, which can entertain people and they will know that this ad is created by your brand.
• Take your brand name to podcasts:
  Marketing with podcasts is an old yet impactful idea to create awareness. Find them to enhance your campaign.

Once people will have your brand name, they will have your product. Moreover, one thing has to be registered in mind that you should never stop doing marketing because once your name will start fading out of consumer’s mind then doesn’t matter how big you were as a brand. You will eventually fall off.