Selling is an art. An art that involves trust, conviction, and intelligence.
What is Marketing? The term marketing means to sell or promote one’s products and services.
In simplest words, all the activities used for promoting the products and services of a brand are called marketing. It highly helps in knowing, understanding the customers, and developing relationships for a lifetime.
If you have to choose between traditional marketing and digital marketing, what would you choose? Confused? This narrative will help you understand and lead towards the right decision.
This is the old and regular form of marketing. It does not involve any digital means. Traditional marketing is door-to-door marketing which works using the newspaper, print, television, radio, signage, events, direct mail, and face-to-face meetings.
| S.no | Pros | Cons |
| 1 | Since it’s a traditional method, it is easy to understand. | It is difficult to measure the returns or benefits. |
| 2 | Sustainable and leaves a long-lasting impact | Expensive compared to digital marketing |
| 3 | Easy brand recall power | Customization is not possible |
| 4 | Builds brand credibility | Takes longer to execute |
The most talked about form of marketing nowadays. Over the decades, technology has moved way faster than one could have ever thought. Digital marketing is the type of marketing that uses digital mediums unlike, the Traditional marketing process. Studies and researchers say, digital marketing has become a quintessential part of our lifestyle and the need for every business today.
| S.no | Pros | Cons |
| 1 | Gives a global reach | Global Competition |
| 2 | Less expensive | Security and privacy issues |
| 3 | Fast and measurable results | Technology dependent |
| 4 | Personalization and Customization possible | Online Strategies can be copied |
| 5 | Easy to calculate ROI and conversions | Difficult to execute without the skill and relevant experience |
Traditional marketing is simple, whereas Digital Marketing is the advanced level of marketing. Both play an equally significant role depending upon the need.
The wise decision would be to blend both traditional as well as digital marketing. This will help your brand reach the desired heights, and attain paramount success. Hence, to sum up it is advised to use them simultaneously to gain synergy, and live the benefits of both in a balanced manner.
Choose the right combination of marketing and witness the benefits. Get your business out there and empower with the right marketing strategies, planning, and implementation.
Keep reading! Keep absorbing!
